In the realm of asset protection, video surveillance is king. Retailers have poured billions into deploying over 30 million cameras globally, yet the challenge persists: how do we turn this flood of video data into actionable insights? At traceVision, we’ve spent over 12 years tackling this very question—starting with our founder’s vision: What if computers could understand what they see, the way humans do? Today, with our Global ID technology processing 8 billion frames of video daily, we’re making that vision a reality for asset protection teams.
The Problem: Too Much Video, Too Few Answers
Picture this: thousands of cameras recording every corner of your stores. Now, try answering questions like:
- "Who was in the wine section when that bottle went missing last week?"
- "Can we track a suspicious person’s path across the store?"
- "How do we spot a repeat shoplifter without a clear face shot?"
For asset protection professionals, these aren’t hypothetical—they’re daily hurdles. The sheer volume of video often renders traditional solutions—extra sensors, POS integrations, or hours of manual review—impractical or outright impossible. Without a better way, they’re left sifting through endless footage or giving up entirely.
The Human Benchmark: Superhuman Potential
Humans are naturals at tracking people. You’d recognize your friend across a crowded room by their walk or jacket alone. If we had a "super human"—someone with infinite time and stamina—they could watch every frame of video and answer any question effortlessly. But no such person exists, and no team can scale to match the deluge of data from 30 million cameras.
The Solution: traceVision with Global ID
Enter traceVision’s Global ID: the "super human" asset protection teams need. Built on over a decade of video analytics expertise, Global ID watches all your video, understands it like a human would, and delivers answers in minutes—not hours or days.
How Global ID Works
Global ID isn’t your average tech—it’s a game-changer for asset protection. Here’s why:
- Beyond Facial Recognition: It identifies people even when faces are hidden, using a holistic view—clothing, posture, movement—just like you’d spot your mom 100 yards away, back turned.
- Multi-Camera Tracking: Follow a person’s journey across your entire camera network, piecing together the before, during, and after of any incident.
- No Extra Gear Required: Works with the cameras you already have—no costly sensors or integrations needed.
- Human-Like Insight: Processes 8 billion frames daily with a nuanced understanding that rivals human perception.
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Unlocking Your Camera Investment
Your cameras are an untapped goldmine. traceVision’s Global ID unlocks their potential, transforming raw video into a powerful asset protection tool. It means faster resolutions, fewer losses, and smarter resource use—all without adding a single piece of hardware.