Imagine walking up to your security cameras and asking, “Show me all of the people who were in the store for more than 20 minutes, and left without checking out.” or “Here’s a photo from an employee of a person we believe was shoplifting, show me all of the people that look like this person that were in this store and any store within a 5 mile radius today”—and getting clear, useful answers, just as if you’d asked a sharp junior employee. With TraceVision, your cameras don’t just watch; they understand, letting you talk to them like you would a perceptive colleague. Here’s how TraceVision teaches your cameras to see—and think—like a human, while making your job easier without making decisions for you.

Perception Like Ours

Think about how you recognize a friend in a crowd, or how you’d know your mom even if she was 100 yards away with her back turned. You don’t catalog their eye color or shoe size—you just know it’s them. There’s something innate about the way we as humans can recognize people we’ve seen before.  TraceVision works the same way, and this is what makes our technology unique. It doesn’t rely on specific physical features like height or hair. Instead, it captures the overall essence of a person – their general overall look, using advanced technology to mimic the intuitive way humans see and remember. Your cameras learn to spot people holistically, just as a human would, making them as observant as you are. So what does this type of perception mean? It means that you can trust your cameras to do the leg work for you now, so that you can make a more informed decision far quicker than ever before. 

Talking to Your Cameras

TraceVision lets you ask your cameras the kinds of questions you’d pose to a fresh-out-of-college, junior employee, who you’d expect to get thoughtful answers from quickly:

• “Show me anytime a customer interacted with an employee yesterday.”
• “Show me people that look similar to this photo, who were in the store in the last 24 hours”
• “Show me everyone who was in the electronics aisle between 12pm and 2pm.”

No technical jargon needed—just plain English. The system listens to your question, processes, and delivers footage that gives you the tools you need to answer your question or make your decision. It’s like having a junior employee who’s always on duty, ready to point out exactly what you need. TraceVision makes your job easier by quickly surfacing relevant information, empowering you and your team to act on things faster.

The Human Touch in Technology

So, how does it pull this off? TraceVision uses something called appearance vectors—digital snapshots of a person’s unique, holistic look, built from raw camera data. These vectors let the system recognize people across different angles or lighting, much like how you’d spot a coworker even if they’re wearing a hat. It’s not about nitpicking details; it’s about understanding the whole person, the way humans do. When it comes to linking people across visits or locations, TraceVision highlights visual similarities to save you time, but it’s your expertise that confirms the final decision.

Real-World Smarts

Picture a busy store. A customer weaves through aisles, and you need to know where they went, what aisles they were in, if they interacted with a new promotional display, or if they talked to an employee… did they end up making a purchase. TraceVision tracks them effortlessly across all of your store cameras, even if they’re half-hidden by a shelf or if they walk through an area that doesn’t have coverage. Later, you ask, “Did they come back to the store later today?” It flags similar-looking visitors, giving you a head start—no endless rewinding and hours of putting together customer movements required. This makes your job easier by cutting through the noise, but you still make the ultimate call. 

Cameras That See Like Humans

TraceVision isn’t about automating decisions—it’s about empowering yours. By teaching your cameras to see like humans, it turns video into a conversation. Ask what you want, get what you need, and make the call. It streamlines the process to save you time and effort, but never oversteps.