Turn Any Area of Your Store Into a Source of Insight
Let your cameras work for you
Virtual sensors use your existing cameras and Global ID technology to provide you with deeper insights on specific areas of your stores. Understand what's happening in specific areas of your store, and get answers using just your video. Want to know how many women interacted with the front table display? Or how the left sock display products are performing? How many people walked past your store and didn’t come in? All of these questions can be answered with no additional hardware, and without solely relying on traditional data heavy methods that don’t provide you with the full picture.
Virtual Sensor is an application that transforms retail operations and merchandising by providing precise, real-time data on customer behavior and store dynamics. This application offers retailers detailed, accurate insights into customer interactions, traffic patterns, and employee performance, enabling better data-driven decision-making for optimized store layouts and enhanced customer experiences.
Why Virtual Sensors are crucial for retail operations and merchandising
Enhanced Merchandising Strategies
Retailers can make informed decisions about product placement, promotional displays, and store layouts to maximize sales and customer engagement.
Improved Customer Experience
The ability to distinguish between customers and employees allows for true customer traffic analysis, helping retailers optimize staffing levels and reduce wait times
Operational Efficiency
Monitoring employee-customer interactions and traffic patterns helps retailers enhance service, streamline operations, and allocate resources effectively.
Virtual sensors offer retailers valuable insights into customer behavior, particularly when it comes to promotional displays. These displays are critical for driving sales, but gathering actionable data on customer interactions can be challenging. traceVision’s Virtual Sensor application changes that by providing detailed analytics on how customers engage with displays—tracking metrics like the number of interactions, dwell time, and conversion rates. Retailers can see if longer engagement at a display correlates with purchases, offering data that can directly influence sales strategies and optimize merchandising efforts.
