For years, security cameras have been treated like passive tools—recording what happens, but offering little beyond basic footage. At best, they serve as after-the-fact references. At worst, they collect dust in data storage.

At traceVision, we believe that video should do more. It should deliver answers to real business questions.

That’s why we’re excited to announce our new technology partnership with Rhombus, the leader in cloud-managed physical security. Together, traceVision and Rhombus are transforming video from a traditional surveillance tool into a means of answering your most difficult questions that drive operational improvements, customer understanding, and smarter decision-making.

From Cameras to Clarity: What This Partnership Means

By integrating traceVision’s breakthrough Global ID technology with Rhombus’ platform, organizations can now track and understand how people move and behave across their physical spaces—all without using facial recognition or biometrics.

For Rhombus customers, this means video that’s not just watched—but understood.

Our platform answers key operational and customer experience questions like:

1. How many people entered the store today excluding employees, vs how many people walked past the store without entering?
   
   
2. Which displays do female shoppers spend the most time at?
   
   
3. How are customers interacting with the front table display and the new products on it?
   
   
4. How long are customers waiting in line?
   
   
5. Are staff engaging with patrons effectively, or are their times where customers are not being greeted entirely?
   
   

All of this data is automatically visualized video playlists, foot traffic maps, journey flows, queue lengths, bounce rates, dwell times, and more—giving store managers and operational teams visibility they’ve never had before, without needing to sift through hours of footage.

Why traceVision and Rhombus Work Together

Rhombus’s cloud-first, open-architecture platform is built to integrate easily with leading technologies like traceVision. That means no extra hardware and no complex deployments—just a seamless experience.

By layering traceVision’s Global ID technology onto Rhombus’s robust video infrastructure, we’re creating a unified solution that helps retailers, QSR operators, corporate campuses, and healthcare facilities make the most of the video systems they already rely on to answer their most challenging questions.

In simple terms: If you’re a Rhombus customer, you can now unlock deep, people-focused insights with traceVision.

Smarter Stores, Smarter Spaces

This partnership isn’t about more cameras. It’s about more value from every camera.

What if you had answers to questions like these in minutes…all without sacrificing privacy or adding complexity.

• Visual Merchandising
  Should you discount shirts if customers are browsing without purchasing, or reposition them in the store to increase visibility?
  
  
• Workforce Management
  Help determine proper staffing levels by counting groups of customers, not just individual traffic and how that compares to employee interactions. If you run a restaurant or drive through, what is the average time and when do lines get backed up?
  
  
• Accurate Traffic and Dwell Time
  Want to know how many potential shoppers walked past the store but didn’t come inside?
  
  
• Asset Protection
  Want to create an incident report for law enforcement automatically with all of the offender’s movements throughout the store in two minutes? 

With traceVision, retailers can optimize store layouts, improve merchandising, and reduce bottlenecks. QSR brands can monitor queue times and improve customer flow. Corporations can understand workspace utilization. And healthcare facilities can enhance safety and operational efficiency.