Retail is evolving rapidly, driven by technology and changing customer expectations. To stay competitive, retailers need tools that provide clear insights and boost efficiency. AI-powered video analytics are proving to be a game-changer, enhancing operations in areas like workforce management, visual merchandising, asset protection, and customer experience. Here’s how this technology is reshaping retail.

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Workforce Management: Optimizing Staff Performance

Coordinating a retail team is no small task, but video analytics simplifies it. By tracking employee movements and activities, it ensures staff are where they’re needed most—assisting customers or restocking inventory. Managers can use these insights to refine schedules, identify high-traffic periods, and reduce idle time. The result is a more productive workforce, lower costs, and a smoother store experience.

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Visual Merchandising: Designing for Impact

Compelling displays turn browsers into buyers. Video analytics reveal how customers engage with products and layouts, showing which setups draw attention and which fall flat. Retailers can adjust signage, product placement, and store designs based on this data, creating arrangements that boost sales and keep shoppers engaged.

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Asset Protection: Safeguarding Inventory

Inventory shrink—whether from theft or mismanagement—cuts into profits. What if the video you already have can provide a way to investigate bad actors and report them much quicker. How many more incidents could be dealt with? How much more time could your team get back to focus on preventative measures?

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Customer Experience: Enhancing Shopper Journeys

Memorable shopping experiences build loyalty. By analyzing how customers navigate the store, using video, you can uncover their preferences and pain points. Retailers can personalize offerings, position staff effectively, and address issues like crowded aisles, creating a seamless and enjoyable visit that keeps customers returning.

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The Human-Like Edge

With traceVision’s Global ID technology, all of this is possible. What sets this technology apart is its ability to observe like a human would. Instead of relying on specific traits like height or clothing, it captures the overall essence of people, recognizing them across different angles or lighting conditions. Retailers can ask straightforward questions like “Who lingered by the electronics display?” and get clear, actionable footage, as if consulting a perceptive colleague.

In a fast-paced industry, Global ID empowers retailers to operate smarter, reduce losses, and elevate customer satisfaction. As retail continues to evolve, embracing this technology is key to staying ahead.

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